vuse dome build 2025.
An immersive multi-brand dome activation for VUSE, VELO and Vuse Go — a circular hero stage surrounded by satellite product worlds and retail moments.
project objective.
Design a self-contained dome activation that brought VUSE, VELO and Vuse Go together inside one architectural footprint, with a central hero stage strong enough to anchor the space and satellite zones that each gave a sub-brand its own product world, retail moment and consumer interaction.
design approach.
Built the activation around a circular illuminated hero ring under a custom truss and lighting rig, with the VUSE 'Live Inspired' identity wrapped onto the stage podium. Arranged sub-brand pavilions — VELO retail wall, #TIMELESS product display, 'Wear Your Flava' merch unit and Vuse Go flavour stations — around the perimeter so each brand kept its own visual identity while reading as one cohesive build. Floor graphics, directional chevrons and reflective surfaces pulled the eye back to the central dome from every approach.
outcome.
Delivered a fully visualised multi-brand activation that locked stakeholder approval across three sub-brands in a single review cycle and gave the production team one reference set for fabrication, lighting and graphics.
what was delivered.
- full dome activation 3d concept and zoning plan
- hero render and detail renders of each sub-brand zone
- custom truss, lighting rig and central stage design
- retail, merch and product display unit design
- production-ready technical drawings for the build partner
the work.
drawings & specs.
faqs about the vuse project
what was delivered for the vuse dome build 2025?
Full brand activation design across VUSE, VELO and Vuse Go inside a single dome footprint. Scope covered 3D concept, central illuminated stage and truss design, sub-brand retail and display units, lighting and floor graphics, plus production-ready technical drawings for the build partner.
how were three sub-brands unified in one activation?
Each sub-brand kept its own product world and visual identity — VELO retail, #TIMELESS display, 'Wear Your Flava' merch and Vuse Go flavour stations — but they were arranged around a single illuminated VUSE 'Live Inspired' hero ring so the whole footprint read as one cohesive architectural moment.
designed by nigel sibisi.
Nigel Sibisi is a designer and creative technologist based in Abu Dhabi with experience across graphic design, branding, 3D event design, exhibition design, website design and creative technology. Working with brands and agencies in the UAE and internationally — South Africa, the UK, the US, Australia and New Zealand — turning early launch ideas into stakeholder-ready 3D visualisations and production-ready design packages. First concepts in 48 hours, clear communication throughout, reliable delivery from brief to handover.